Who doesn’t love spam? I mean, who doesn’t love EATING SPAM!
Every wondered what spam means? “spiced ham”, “spare meat”, “shoulders of pork and ham” BUT also known as a large amount of unsolicited messages and unwanted communication sent over the internet, for advertising purposes.
I, for one understand the frustration of spamming.
It is important that we understand the key word unsolicited messages and unwanted communication that defers spam from your usually daily emails from retails stores or online boutiques.
The above image is an example of what some people may consider as spam, but with companies like Net-a-Porter, consumers consent to receive these emails as a form of retail and consumer communication, therefore is not categorised as spam. Even though, it is VERY annoying receiving these daily emails, you just don’t want to miss out on a good sale.
To categorize a message as spam, there are 3 requirements. You can’t just categorize an annoying message or receiving large amount of emails as spam. A spam is messages that are provided and electronically sent to consumers with:
- No consent from consumer or receiver
- Unidentifiable information
- Inability to unsubscribe to receiving the unwanted messages
Under the Australian Communications and Media Authority (ACMA), for copmanies to not be categorized as spam messages:
- Consumer or receive must consent to receiving message, this form of consent can be given through consumers providing their email or ‘subscribing’ to received emails.
- The messages sent via electronics to consumers or receiver’s must contain relevant company information they is easily identifiable by consumers.
- Consumers or receivers must be given the option to unsubscribe to the messages, if they decide that they do not want to receive anymore messages from the company.
It’s essential for companies to understand what spamming is and to avoid it, and it’s also important for consumers to realise what spamming actually is, and usually it’s just companies wanting to keep you in the loop.
Have you ever been spammed? And what are you legal opinions on it?
ACMA. (2016). Spam FAQ. Retrieved from http://www.acma.gov.au/Citizen/Stay-protected/My-online-world/Spam/spam-faqs#consent.
Rao, J.M. & Reiley, D.H. (2012). “The Economics of Spam.” Journal of Economic Perspectives, 26(3): 87